The iBelieve advertisement promotes a unique fight against the stereotypical
views of the Australian lifestyle, people and their mainstream representation by
the media. As the first lines of the advertisement open the viewer realises Australians
cannot be pigeon holed; this community does not own a kangaroo nor wrestle
crocodiles nor wear a cork hat. We fly our country’s flag with pride because we
fight for what we believe in. Never do we start wars. Australians accept the
whole multicultural community as our family. We have a strong history and real connection
to immigration and multiculturalism. Australians are equals, always riding in
the front seat of the taxi, rather than being chauffeured. We have forged our
own identity, playing our own type of football and eating beetroot on a
hamburger. We believe our unique Island Continent is the best address on Earth!
Our landscapes from coast to coast vary magnificently from, the lush country, to
the desert also to the ocean and the tropics. This advertisement presents
Australia as a vast continent with “I am the rock, I am the ocean” and expresses
the uniqueness of the country and its people. I believe Australia is on top of
the world, we prove stereotypes are wrong; we wear our country’s flag with
honour, are proud to be multicultural and fight strongly for our beliefs.
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